Mixing the background story at Lucire with real-life drama at the events it covers, Jason Moon helms a new series made for television and webcasting.

Coming soon: Lucire TV, directed by videographer and multimedia expert Jason Moon.
   What goes on behind the scenes at the global fashion magazine? Lucire TV brings reality without the false dramatization of “reality TV”. Made ‘of the people, by the people’—Jason himself was a former model—we’ll take you into the hustle and bustle of Wellington Fashion Festival and on an exclusive international, springtime shoot featuring some of Europe’s premier swimwear labels.
   ‘We’re sick of the false way fashion is portrayed in the mainstream media, so instead of complaining, we’re doing something about it,’ said Lucire founder Jack Yan.
   Absolutely Fabulous and parodies are one thing, but fictionalizing accounts to fit in with preconceptions about fashion doesn’t do our field any favours.
   See Lucire TV segmented and webcast here at lucire.com/tv or broadcast in the near future. Enquire at our feedback form if you’d like details on advertising, syndication or broadcasting.