Above Victoria’s Secret “angels” in a publicity shot for Valentine’s Day 2012.

Victoria’s Secret has announced its Gorgeous collection, featuring a limited-edition push-up bra that the company claims adds two cup sizes. The collection is available in lace, prints and classic colours.
   The company has also announced a limited-edition fragrance called Bombshell in Love, a mix of pink grapefruit, peony and sandalwood, available as an eau de parfum, body lotion and mist.
   The range is available at www.VictoriasSecret.com/ValentinesDay, via the catalogue and at Victoria’s Secret stores across the US. There are Valentine’s Day e-cards at the website, while Victoria’s Secret’s Facebook page invites fans to “kiss and tell”.
   As part of its marketing efforts, Victoria’s Secret has also released two Valentine’s Day videos, featuring Adriana Lima, Candice Swanepoel, Lindsay Ellingson, Erin Heatherton, Doutzen Kroes and Lily Aldridge.

In entertainment news today, Russell Brand and Katy Perry have parted in an amicable fashion, according to reports.
   Perry signed her divorce documents with her trade-mark smiley face, while Brand is not making any claim on his ex-wife’s fortune. The couple did not have a prenuptial agreement.
   Forbes had reported that between May 2010 and May 2011, Perry had made $44 million, while Brand made $7 million.
   The couple were married for 14 months.
   Meanwhile, So Solid Crew’s MC Harvey has backtracked over his claim in a Now interview that he had had a relationship with Britain’s sweetheart, Cheryl Cole.
   Cole then launched into a Twitter argument with Harvey after reading the interview.
   Since lawyers have been involved, Harvey has stated on Choice FM that the relationship was email-based but had never happened offline.
   He told DJ Max, ‘I will 100 per cent say that we had a communication relationship, but have I been out with her? No I haven’t.’
   Cole is now suing Now. A statement reads, ‘Cheryl Cole has today commenced legal proceedings in London against the publishers of Now magazine as a result of its two articles about her alleged “secret romance” with Michael Harvey.
   ‘Cheryl’s lawyers have asked to see Mr Harvey’s alleged emails which the magazine says are “proof” of the “romance” but it claims not to have them in its possession. Mr Harvey’s claims are denied by Cheryl and she looks forward to seeing both him and the magazine in Court at the very earliest opportunity.’

The Heart Truth campaign has seen the Coca-Cola Company create newly designed packaging for Diet Coke to commemorate the soft drink manufacturer’s fifth-year support of the National Heart, Lung, and Blood Institute’s (NHLBI) campaign, to promote heart disease awareness. Diet Coke has also participated in numerous awareness-raising programmes to aid the campaign over the last few months.
   Lucire has covered many of the Heart Truth’s Red Dress shows since their inception in 2002, and the latest, for fall 2012, will see five Diet Coke fans join the celebrity models on February 8.
   Diet Coke ambassador Minka Kelly (above) will be on the catwalk this week in a custom Diane von Furstenberg red dress.
   Fans had showed their support on Twitter, Tumblr and Instagram, hashtagging photographs of themselves with #ShowYourHeart. The five best photographs were selected, and Kelly chose one grand prize winner—who got a shopping spree with a style expert—from them.
   Extending the Twitter campaign, Coca-Cola will donate $1 to the Foundation for the National Institutes of Health (FNIH) for every re-Tweet of the Diet Coke Heart Truth post on February 8, with an upper limit of $100,000.
   Coca-Cola will release a special Diet Coke package for February featuring a promotional graphic (left), while over 6,000 million packages will feature the Heart Truth logo through the year.
   Von Furstenberg has also created a limited-edition collection of Diet Coke aluminium bottles, featuring her prints, for sale at her stores and at dvf.com through February. Proceeds go to the FNIH, in support of the Heart Truth and women’s heart health research and educational programmes.
   Diet Coke will also promote heart health programmes with Subway, which will donate $50,000 toward heart health research and educational programmes. Subway will donate up to an additional $50,000, for every photograph uploaded to Twitter with the hashtag #SubwayHeartTruth.

Maya Villiger

Following on the heels of its autumn–winter 2012 women’s campaign, Stolen Girlfriends’ Club has revealed its shoot for its menswear label, Stolen by Stolen Girlfriends’ Club.
   The campaign was photographed by Maya Villiger from street-style blog Turned Out in and around New York City.
   Villiger is a self-taught photographer who grew up in Switzerland, before heading to Los Angeles shooting fashion on the Californian streets.

Maya Villiger

How appropriate that the 2,000th entry in the ‘Insider’ section of the Lucire website would be devoted to something very important to the internet.
   On January 24, the US will vote on internet censorship, despite the opposition of the majority of American citizens, with the Protect-IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in Congress.
   It’s little wonder that many Americans hold their Congress in such low esteem—when their Representatives do nothing that their title requires of them.
   It stifles the First Amendment: everyday Americans who are engaging in free speech who aren’t infringing copyright might still find their websites taken down.
   Ever film something innocently on your cellphone that has some music in the background? You could be found guilty, too—and face up to five years in prison.

Lawmakers don’t get it: the US joins Iran, China and North Korea
Why should a publication HQed in New Zealand care? It affects non-American websites, too, because it potentially blocks us from being seen by the American public. If you publish in English, there’s a fairly good chance the largest number of your readers will be American. If you have a site e-tailing products, you could well have a lot of US buyers.
   Already, New Zealand has seen amendments to our Copyright Act that have come thanks to pressure from American lobbyists. Amendments which already saw the most ridiculous debates in Parliament where one MP equated the internet to the fictional Skynet of the Terminator films. Amendments which our Prime Minister was against before he was for. In both major parties’ quest to appease foreign groups ahead of the voter, “guilt by accusation” is now part of New Zealand law.
   While President Obama has come out against the bills—though the White House’s words have been vague—this is no time to be complacent. The copyright amendments resurfaced in New Zealand in largely the same form. The bills have not gone away. Americans need to keep the pressure on their politicians to express how they all feel.
   Right now, American lawmakers want to put the entertainment lobby ahead of their own voters, by seeking to pass legislation that puts the US on the same playing-field as Iran, China and North Korea.

We believe in a fair go
We’re not against the idea of copyright, at least not the form that existed when we first started in the publishing business. In fact, we rely on copyright as our means of protecting our and our contributors’ authorship. But we are against this bill in the US.
   Copyright disputes should happen with due process. While we find ourselves on the side of the complainant in most cases, we believe that those who infringe copyright should have an opportunity to remove affected works, or offer an explanation. We believe in the common law right that there is a presumption of innocence. We believe in a world where people have a fair and equal access to justice.
   However, this bill goes further. A mere accusation of an infringing link posted by users can block a website to Americans.
   Lawmakers have defended the bill by saying it protects copyright, but it won’t. Those who still want to share copyrighted content will do so—simply by typing the IP address of the site into their browsers.
   The laws can remove any defence an innocent web publisher might have. Governments and corporations can potentially take down any website, creating new liabilities on the internet. As this is one of the areas of growth in many countries, the US included, it has the potential to harm economies.

Act now: it’s that important
You can read more here: it’s a simple guide to the proposed laws, explained far better than I could. The SOPA Strike website also has a good summary.
   We’re urging the 38 per cent of our readers in the US to stand up for your rights. Write to your local Representative or Senator, and let them know that you do not support these bills. If you use the internet, this will affect you. If you have never involved yourself in the passing of a bill before, this is important enough to warrant your attention for the first time.—Jack Yan, Publisher

Burberry Prorsum has put the outerwear and bags from its autumn–winter 2012–13 menswear range on sale at its website, right after showing it at Milano on January 14.
   The offer is limited: it will only be on sale for one week—till the 21st—for delivery in eight weeks.
   It is part of an internet-based push by the label, which live-streamed its collection at burberry.com and its Facebook page, and viewable on mobile devices including the Ipad.
   The show soundtrack by the Waterboys, the Jam and Jeff Beck is available for download through Itunes, while images were shared through Burberry’s Instagram account.
   YouTube and Google Plus content followed.
   Guests included British boxer Amir Khan, actors Harry Treadaway, Luke Treadaway, Giorgia Surina, and Eros Galbiati, British musician Dan Gillespie Sells (The Feeling), filmmaker Ali Mustafa, musician Murat Boz, Eliz Sakucoglu and Turkish broadcaster Burcu Esmersoy. Models Seb Brice, Johnny George and Thomas Penfound walked the runway.

Amazing how one Twitter post has the world’s media speculating that Britney Spears has become engaged to her former agent, Jason Trawick.
   The Tweet read, ‘OMG. Last night Jason surprised me with the one gift I’ve been waiting for. Can’t wait to show you! SO SO SO excited!!!! Xxo’. A later one six hours later read, ‘Still glowing! About to jump on a plane to Planet Hollywood in Vegas. Throwing a Bday Party for Jason at Chateau Night Club. So fun. Xxoo’.
   Trawick and Spears have been dating since May 2010.
   If true, this would be the third engagement for the pop star, having been briefly married to childhood friend Jason Alexander—not the actor from Seinfeld—for 55 hours, and Kevin Federline.
   Spears is particularly active on Twitter, with one of the better follow-back ratios among celebrities. She was the sixth user to break the 10 million-follower mark.

Top Lady Gaga film clip directed by Ruth Hogben for the MAC Viva Glam social awareness campaign. Above Lady Gaga in the dress designed by Nicola Formichetti for the Viva Glam social awareness campaign.

MAC has premièred a promotional film for the MAC Aids Fund, starring Lady Gaga, featuring a one-of-a-kind dress, dubbed ‘The Masterpiece’, designed specifically for the campaign.
   Nicola Formichetti, Gaga’s stylist, has collaborated with the iconic singer on the design of the dress, while the film has been directed by Ruth Hogben.
   The film can now be viewed at vivaglam.com and the MAC Facebook page.
   Gaga fans went to vivaglam.com to record messages about HIV and Aids. Selected images were used by Formichetti in the dress.
   So far, Gaga’s Viva Glam campaign has raised $55 million for the MAC Aids Fund. Her goal was to reach a total of $250 million by the time of the XIX International Aids Conference in July 2012.
   In a release, she urged fans to continue supporting the fund. ‘The MAC Aids Fund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister—$26 million to go, little monsters!’

Below Lady Gaga applying MAC Viva Glam Gaga 2 Lipglass on best friend and stylist Nicola Formichetti. Nancy Mahon, Global Executive Director, MAC Aids Fund; Viva Glam spokesperson Lady Gaga; John Demsey, Chairman, MAC Aids Fund; Nicola Formichetti. More clips from the promotional film directed by Ruth Hogben.