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February 7, 2012

Nicole Scherzinger is Herbal Essences’ new global ambassador

Filed under: beauty, celebrity, entertainment, hair, living, Lucire, modelling, New York—Lucire staff/22.50

Nicole Scherzinger

Life doesn’t stop for Nicole Scherzinger: right after finishing the US version of The X Factor, hair care brand Herbal Essences has announced that she is its new global ambassador.
   Commercials featuring the former Pussycat Dolls singer will break in July, in print and online formats. It is expected that some of her music will feature in them.
   Herbal Essences’ marketing director Kevin Crociata said in a release, ‘Nicole is such a beautiful, talented woman who lives every aspect of her life to the fullest. Her sense of self and her zest for life is a terrific fit with the spirit of the Herbal Essences brand.’
   Procter & Gamble’s Herbal Essences line features shampoos and conditioners, as well as styling products. The company says the brand is about innovative technology, performance ingredients and fragrance.
   In New Zealand, Herbal Essences Botanicals (RRP NZ$6·12) are available nationally. For more information, visit www.clairol.co.nz.

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Diet Coke and Minka Kelly prepare to promote the ’12 Heart Truth Red Dress collection at NYFW

Minka Kelly

Diet CokeThe Heart Truth campaign has seen the Coca-Cola Company create newly designed packaging for Diet Coke to commemorate the soft drink manufacturer’s fifth-year support of the National Heart, Lung, and Blood Institute’s (NHLBI) campaign, to promote heart disease awareness. Diet Coke has also participated in numerous awareness-raising programmes to aid the campaign over the last few months.
   Lucire has covered many of the Heart Truth’s Red Dress shows since their inception in 2002, and the latest, for fall 2012, will see five Diet Coke fans join the celebrity models on February 8.
   Diet Coke ambassador Minka Kelly (above) will be on the catwalk this week in a custom Diane von Furstenberg red dress.
   Fans had showed their support on Twitter, Tumblr and Instagram, hashtagging photographs of themselves with #ShowYourHeart. The five best photographs were selected, and Kelly chose one grand prize winner—who got a shopping spree with a style expert—from them.
   Extending the Twitter campaign, Coca-Cola will donate $1 to the Foundation for the National Institutes of Health (FNIH) for every re-Tweet of the Diet Coke Heart Truth post on February 8, with an upper limit of $100,000.
   Coca-Cola will release a special Diet Coke package for February featuring a promotional graphic (left), while over 6,000 million packages will feature the Heart Truth logo through the year.
   Von Furstenberg has also created a limited-edition collection of Diet Coke aluminium bottles, featuring her prints, for sale at her stores and at dvf.com through February. Proceeds go to the FNIH, in support of the Heart Truth and women’s heart health research and educational programmes.
   Diet Coke will also promote heart health programmes with Subway, which will donate $50,000 toward heart health research and educational programmes. Subway will donate up to an additional $50,000, for every photograph uploaded to Twitter with the hashtag #SubwayHeartTruth.

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February 3, 2012

Maria Francesca Paternò shows couture and bridal collection for 2012

Filed under: fashion, Lucire, Milano, modelling, photography, tendances, trend—Lucire staff/10.58

Maria Francesca Paternò
Maria Francesca Paternò
Toni Mateu

Silician designer Maria Francesca Paternò has released her bridal and haute couture collection for 2012, entitled Ouverture.
   The self-described ‘fashion engineer’ mixes a number of cultures, along with poetry and art, as part of her inspiration.
   The collection features one-shoulder necklines reminiscent of ancient Greece, long and flowing skirts, and a nostalgic use of silk, satin and lace. Paternò’s cocktail dresses have vivid, vibrant colours. She employs only the highest quality materials and techniques.
   Paternò’s atelier is named la Via della Seta, or Silk Road, paying tribute to her love of the material.
   The advertising campaign was shot in Barcelona by Toni Mateu.
   Paternò was mentored by designer Gianna Baragli, and had worked for several notable companies beginning in the 1970s. Her website describes her gowns as works of art ‘brought to life with sentiment and feminine sensibility.’

Maria Francesca Paternò
Maria Francesca Paternò
Maria Francesca Paternò
Maria Francesca Paternò

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January 30, 2012

Elizabeth Olsen models ASOS magazine’s cover

Filed under: celebrity, fashion, film, media, modelling, New York, photography, publishing—Lucire staff/21.11
ASOS Magazine with Elizabeth Olsen
Todd Cole/ASOS magazine

Above Elizabeth Olsen, on the cover of ASOS magazine, wears a MiH Aztec jacket, and an Elizabeth & James striped silk Ella blouse. She wears an ASOS long-sleeve Breton top inside.

ASOS—once better known as As Seen on Screen—has continued to grow in profile. Its latest magazine features actress Elizabeth Olsen on its cover, photographed by Todd Cole at the Brooklyn Botanic Garden in New York, reportedly one of her favourite spots in the city.
   She is the younger sister of Mary-Kate and Ashley Olsen, and was one of the break-out stars at the Sundance Film Festival 2011 for thriller Martha Marcy May Marlene, about a woman who chooses to leave a cult.
   Her new film, Red Lights, with Robert de Niro and Sigourney Weaver, débuts at this year’s Sundance, while Liberal Arts, with Zac Efron, was released this week. Her horror film Silent House opens March 9.
   ASOS has 18·5 million unique visitors per month, 7 million registered users, and 4 million active customers, according to its own data.

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Italian dreams: Francesca Donetto

Filed under: beauty, fashion, living, Lucire, Milano, modelling, photography—Lucire staff/11.25

Francesca Donetto, photographed by Thomas Salme
Francesca Donetto, photographed by Thomas Salme
Thomas Salme

Top Italian model Francesca Donetto, wearing Enrico Coveri, photographed by Thomas Salme. Above Francesca Donetto wears Federico Sangalli.

Francesca Donetto is one of many thousands of Italian young women who want to make it as a model in the hard fashion world of Italy—and especially that of Milano.
   I shot her latest photos in my studio in Milano last month and got to know a young girl full of beauty and passion.
   Francesca is from Treviso, close to Venezia, and is born on December 10, 1992. Her measurements are 92–70–94 cm, or 36–27½–37 in. Her height of 182 cm—6 ft in Imperial—does not only make her a good model, but a skilled basketballer: she has played the sport for the last five years with considerable success. She love the cinema and is a very positive young woman, with a great vision, even in times like today. Even if she would like to make it in the fashion world, she says that it is not the most important thing in life.—Thomas Salme, Photographer

Francesca Donetto, photographed by Thomas Salme
Francesca Donetto, photographed by Thomas Salme
Francesca Donetto, photographed by Thomas Salme
Thomas Salme

Above Francesca Donetto in Chiara Boni, photographed by Thomas Salme.

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January 28, 2012

We’ll Take Manhattan: the impact of David Bailey and Jean Shrimpton revisited

Jean Shrimpton in Vogue
Bailey, copyright ©1965 by the Condé Nast Publications (UK)

We'll Take Manhattan
BBC/Kudos

Compare the pair. Top Jean Shrimpton, as she appeared in Vogue shot by Bailey in 1965. Above Karen Gillan and Aneurin Barnard as Jean Shrimpton and David Bailey in a publicity shot for We’ll Take Manhattan, which aired last week on BBC4.

The visitor stats have been very clear: one of the most searched-terms at Lucire has been David Bailey and Jean Shrimpton over the last few days.
   Presumably, it’s due to BBC4’s We’ll Take Manhattan, a TV film about a ground-breaking New York shoot by David Bailey and his model and lover, Jean Shrimpton. The shoot defined, according to the programme, the 1960s.
   As previewed in Lucire, the BBC4 film starred Karen Gillan (Doctor Who) and Aneurin Barnard as the couple. While it took a little while to get going—it begins with the pair boarding a jet to head to New York, then goes into flashback—with the charged arguments between Bailey and Vogue fashion editor Lady Clare Rendlesham occupying a great deal of the action once the story gets back on track. The centre of the argument: that it’s the 1960s, that Bailey wants to catch more liveliness, and that the stuffy portraits shown in British Vogue—which had, of course, covered the Coronation the decade before with HM the Queen and aristocratic ladies-in-waiting—were a thing of the past.
   Of course it’s idealized, but it’s not too far from the truth when the film claims that Bailey and the Shrimp defined the decade.
   The forces had been coming in for a while, but perhaps not with the youthquake that the Bailey represented after national service was abolished in 1962 and there was plenty of youthful energy around Britain. Technological changes in the 1950s and the telephoto lens already meant fashion photographers were experimenting with more lively shots, and Vogue photographers such as Irving Penn, Norman Parkinson and Antony Armstrong-Jones (later Lord Snowdon) were capturing moments that the magazine’s readers would not have seen the decade before. While staged, they appeared to be casual moments, with the model seemingly living her life in the editorials.
   What Bailey did was take this into raw sexiness, tapping correctly into the Zeitgeist. Starting at British Vogue in July 1960, Bailey had in fact met Shrimpton while she was being shot for a cornflakes advertisement by Brian Duffy. And unlike the film, Bailey was actually very grateful for the gig and knew what British Vogue was: ‘When Vogue offered to pay me to photograph beautiful women all day I thought I was on a dream-boat.’
   Gillan captures the innocent country girl that Shrimpton was at that point, which makes the transformation into ’60s sex icon all the more poignant. Never mind posh locations with Bailey: the Shrimp was on the floor, legs akimbo, complete with teddy bear or another prop. Skirts got shorter, progressively so till 1966, and Jean Shrimpton and her long legs modelled plenty in the decade. It might not be inaccurate to say that Shrimpton was the 1960s supermodel, along with Twiggy—certainly they were two of the most recognized women in Britain.
   Vogue had gone from being a magazine read by the well-to-do lady to one that reached the masses—and for the first time, its pages even became pin-ups.
   Bailey has remained in the public eye with his ongoing work, though Shrimpton has opted for a quieter life, running a country hotel. Both had reportedly approved of the script, which showed them in a positive light—though given Shrimpton’s silence over the years, we’re guessing it must have had some verisimilitude for her to give it the nod.
   There were some glaring mistakes—a 2005 Chevrolet taxi zooms by in a 1962 scene in New York—and Mad Men it was not, neither in feel nor in execution. Where Kudos was once known for lavish productions—Life on Mars springs to mind—some corners felt cut, probably thanks to the recession and the difficulty of securing locations that still looked “’sixties enough” in New York. It lacked the pace of another winter BBC film around this time last year: Eric and Ernie, covering the pre-fame period of Eric Morecambe and Ernie Wise.
   But, on the other hand, period Vogue covers were faithfully re-created, the wardrobe department did extremely well securing period costumes, and Frances Barber stole the show with her portrayal of Vogue editor-in-chief Diana Vreeland in the New York scenes. And it summed up the period well: while a telemovie will take liberties with history, there was no denying that Bailey and Shrimpton were influential and very deserving subjects.—Jack Yan, Publisher

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Supermodel Hélèna Christensen headlines Swarovski Crystallized Unsigned Model Search event

Filed under: celebrity, fashion, living, London, Lucire, modelling, photography, supermodels, tendances, trend—Lucire staff/11.39

Swarovski Crystallized launch with Hélèna Christensen
Swarovski Crystallized launch with Hélèna Christensen
Marcus Dawes

Swarovski launched its retail concept store, Swarovski Crystallized, at Great Marlborough Street in London, with a VIP event on Thursday. It also celebrated the winners of supermodel Hélèna Christensen’s Unsigned Model Search, Freya McHugh and Reece Sanders, who front the Swarovski Crystallized spring–summer 2012 campaign.
   Christensen, who is a photographer in her own right, shot the campaign featuring McHugh and Sanders. It will break in the UK, the US, China and Swarovski’s home country of Austria during the season.
   She said, ‘It was an absolute pleasure to photograph them both and a thrill to finally reveal the imagery for the spring–summer 2012 Swarovski Crystallized campaign. From the response to the photographs, I know we have unearthed two people with successful careers ahead of them and I can’t wait to see their progress over the coming months.’
   Christensen wore Stella McCartney at the launch, accessorized by a Jayde by Melissa Kandiyoti Trapeze necklace and earrings from Swarovski Crystallized.
   Other VIPs included Daniella Issa Helayel, Grace Woodward, Harold Tillman, Olivia Inge, Nicky Haslam, Noëlle Reno, Ozwald Boetang, Patrick Grant, Olivia Grant, Rachel Barrett, Tolula Adeyemi, Scott Young, Olivia Lee, and Nat and Leah Weller. British Chase Vodka provided the drinks.
   Swarovski Crystallized features jewellery collections and accessories created by international designers using Swarovski Elements.

Swarovski Crystallized launch with Hélèna Christensen
Swarovski Crystallized launch with Hélèna Christensen
Swarovski Crystallized launch with Hélèna Christensen
Swarovski Crystallized launch with Hélèna Christensen
Swarovski Crystallized launch with Hélèna Christensen
Swarovski Crystallized launch with Hélèna Christensen

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America’s Next Top Model launches Dream Come True fragrance into stores; Lisa d’Amato models

Filed under: beauty, Los Angeles, Lucire, modelling—Lucire staff/10.55

Dream Come True promotional image
Dream Come True promotional image
TV show America’s Next Top Model has a new fragrance, called Dream Come True, as a result of a tie-up between Hatchbeauty, its creative director Ben Bennett, and CBS Consumer Products. The licensing arrangement sees not only this initial fragrance, but future ones linked to the show.
   The plan is to collaborate with future winners on a new scent as part of their prize package.
   The new scent, originally revealed in the final episode of cycle 17, is being modelled by winner Lisa d’Amato (seen in the video below).
   Dream Come True has warm Tahitian vanilla notes with blooms of Amazonian lily and empress peony. It was developed by Hatchbeauty with Cosmo International and perfumer Arnaud Winder.
   The scent launched Friday at Target stores and select Regis stores in the US, with a range comprising a 1 fl oz eau de toilette (US$21·99) and a 30 ml perfume rollerball (US$12·99). There is an online store at store.shopdreamcometrue.com.
   Bennett had appeared in a “fragrance challenge” on cycle 17, episode 7 of the show, which aired on October 26.
   ‘Working with these very dynamic women was an exhilarating experience,’ said Bennett in a press release. ‘The excitement and enthusiasm that pervades the set inspired our inaugural scent. There is a joie de vivre the contestants conveyed that we tried to capture in the fragrance.’

Dream Come True: Meet Lisa from Hatchbeauty on Vimeo.

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