The Heart Truth campaign has seen the Coca-Cola Company create newly designed packaging for Diet Coke to commemorate the soft drink manufacturer’s fifth-year support of the National Heart, Lung, and Blood Institute’s (NHLBI) campaign, to promote heart disease awareness. Diet Coke has also participated in numerous awareness-raising programmes to aid the campaign over the last few months.
   Lucire has covered many of the Heart Truth’s Red Dress shows since their inception in 2002, and the latest, for fall 2012, will see five Diet Coke fans join the celebrity models on February 8.
   Diet Coke ambassador Minka Kelly (above) will be on the catwalk this week in a custom Diane von Furstenberg red dress.
   Fans had showed their support on Twitter, Tumblr and Instagram, hashtagging photographs of themselves with #ShowYourHeart. The five best photographs were selected, and Kelly chose one grand prize winner—who got a shopping spree with a style expert—from them.
   Extending the Twitter campaign, Coca-Cola will donate $1 to the Foundation for the National Institutes of Health (FNIH) for every re-Tweet of the Diet Coke Heart Truth post on February 8, with an upper limit of $100,000.
   Coca-Cola will release a special Diet Coke package for February featuring a promotional graphic (left), while over 6,000 million packages will feature the Heart Truth logo through the year.
   Von Furstenberg has also created a limited-edition collection of Diet Coke aluminium bottles, featuring her prints, for sale at her stores and at dvf.com through February. Proceeds go to the FNIH, in support of the Heart Truth and women’s heart health research and educational programmes.
   Diet Coke will also promote heart health programmes with Subway, which will donate $50,000 toward heart health research and educational programmes. Subway will donate up to an additional $50,000, for every photograph uploaded to Twitter with the hashtag #SubwayHeartTruth.

Moreish is the latest range of beauty and skin care products by New Zealand company API, using argan oil as the core ingredient.
   Argan oil is renowned for its nourishing, regenerative and anti-ageing properties. Known as ‘liquid gold’, argan oil is the cold pressed, extra virgin oil extracted from the kernel of the Moroccan argan fruit. Rich in vitamin E, Omega 9 and antioxidants, the rare oil has been used for centuries by the Berber tribeswomen who harvest it to nourish their skin, hair and nails in the dry desert heat.
   ‘Argan oil is already known as an ingredient that nourishes and hydrates hair. Now it can do the same for your skin. It protects skin elasticity, reducing the appearance of wrinkles and blemishes,’ says Moreish brand manager, Emma Duncan.
   Moreish also contains pohutukawa extracts, grown wild and hand-harvested in the East Cape, and a unique blend of antioxidants naturally extracted from kiwifruit skins and grape seeds, which help to brighten the skin, reduce redness and improve elasticity. It uses no parabens, phenoxyethanol, petrochemicals, and synthetic colours or fragrances. The range uses recyclable packaging, and is not tested on animals.
   The purchase of Moreish products helps to improve the welfare of the Berber women of Morocco; ensuring the women have educational opportunities, retain their traditional skills, earn an income and improve their quality of life.
   Moreish supports local New Zealand charities, and asks people to visit www.moreishskincare.com to suggest a charity that supports women and families. It will receive 50¢ from each pack of Moreish skin care sold this year; Moreish will select a different charity, based on consumer suggestions, every year.
   The range comprises 15 facial products to suit all skin types, including night and day creams, cleansers, masks, a salvation balm and pure argan oil. It is available from selected pharmacies nationwide, including Amcal, Unichem, Care Chemist, Radius Pharmacy and Life Pharmacy.
   The star products from the range would have to be the salvation balm and argan oil, which softens your skin and can be used to nourish cuticles and smooth split ends—two multi-purpose products perfect for the home cabinet.—Sopheak Seng, Fashion and Beauty Editor

Summer Rayne Oakes and Benita Singh’s Cartier award-winning venture, Source4Style, which helps designers source sustainable fabric through a well designed, transparent website, launches its second version today. Lucire has the low-down in the main part of the site, and this story forms part of some of our next 2012 print and other non-web editions.
   We believe this will revolutionize the way the business of fashion is conducted. Think about it: consumers demand sustainability and the trend has no signs of stopping. Yet, according to Singh, suppliers are spending up to 43 per cent of their marketing budgets just on trade shows. ‘It’s a huge up-front time and financial commitment with no guarantee of a return,’ she says. On the other end of the scale, Cornell University research shows that designers are spending up to 85 per cent of their time visiting those same shows, going through online directories, or wading through sample folders.
   Source4Style uses the internet to bridge the divide, and has obvious positive implications for smaller suppliers, who are on a level playing field with the big names. Some of these suppliers are in third-world countries, so it’s not hard to see the financial benefit that Source4Style can have for them and their communities.
   It’s in line with the ideas in Simon Anholt’s Brand New Justice, where Anholt posited that good brands helped third-world communities find greater profits and margins. Source4Style doesn’t quite give these companies brands per se, but through the site, it allows them to be the equal of businesses that are operating in the first world, and levels the playing field.
   It is the solidity behind this venture that sees us devote two web pages and the cover to it. We encourage readers to take a look, as this may well be the moment when fashion changes for good—in more than one sense of the word.—Jack Yan, Publisher

L’Oréal Paris and Hearst have held their sixth annual Women of Worth awards’ ceremony, with L’Oréal spokeswomen Andie MacDowell, Julianna Margulies and Aimée Mullins among the celebrity presenters. Gayle King, Nina Garcia and Katie Cassidy also presented, along with former Women of Worth winners.
   The following received $10,000 each for her charitable cause: Ann Solorio Brownell, San Jose, Calif., founder of the Amanda Network, an organization dedicated to combating bullying and preventing the tragic suicide attempts of bullied victims; Cora White, Madison, Wisc., CEO, board president and proud foster parent for the Foster Care Children and Family Fund, which provides a variety of services to support children in foster and out-of-home placement, including everything from educational training for foster parents to ensuring each child receives a gift during the holidays; Dr Barbara Summey Marshall, Fayetteville, NC, volunteer CEO at Steps & Stages: Women Veterans Resource Agency, Inc., a global non-profit agency dedicated to connecting transitioning female veterans and their families with necessary services and support; Gina Keatley, New York, NY, CEO and Director of Nutrition at Nourishing NYC/USA, a community food programme that strives to provide “nutrition for all” in New York City and throughout the US; Gretchen Holt Witt, Califon, NJ, founder of Cookies for Kids’ Cancer, a non-profit committed to raising funds to support research for new and improved therapies for pediatric cancer, the leading cause of death by disease for children under the age of 18 in the US; Pilar Pinel, Long Beach, Calif., founder of Embracing Latina Leadership Alliances (ELLAS), an organization dedicated to the educational, professional and political advancement of Latina youth; Shanta Barton Stubbs, Orlando, Fla., founder of the New Image Youth Center, an educational and recreational safe haven for at-risk youth; Sheila Warnock, New York, NY, co-author of Share the Care and founder and president of ShareTheCaregiving, Inc., an organization that empowers people to pool their efforts in caregiving for family and friends; Stephanie M. Clark, Atlanta, Ga., founder and national director for Project Single Moms Worldwide, Inc., a national advocacy and empowerment movement for single mothers; and Susan Munsey, San Diego, Calif., CEO, executive director and ‘House Mom’ of Generate Hope, an organization that provides a long-term recovery programme for young women who have been sexually exploited.
   Gretchen Holt Witt received an additional $25,000 after her story was voted the most inspirational by visitors to the Women of Worth website, and was named the National Honoree.
   Judges included Marc Speichert, Chief Marketing Officer of L’Oréal USA; Karen Fondu, President of L’Oréal Paris; Nathalie Kristo, Senior Vice-President of Marketing for L’Oréal Paris; Jacqueline Hernandez, Chief Operating Officer of Telemundo Communications Group; Soledad O’Brien, CNN anchor; and Lisa Oz, President of Ozworks, a media and investment consulting company.

Summer Rayne Oakes, who has a long association with Lucire, tells us that her short film, Extinction (eXtinction to give its official capitalization) can be viewed for a very limited time (a total less than two days from the time of this post) on Dailymotion. You can view the film at this link.
   This important work highlights what we realistically face on our planet in our lifetime, and why looking after it sustainably and sensibly is the only hope for humankind. Beautifully photographed, Extinction puts forth powerful arguments in its short running time—and we would be wise to heed its message.
   In the beauty department, Billie Goat Soap has launched a natural soap range made from goat’s milk, with a pH level close to our own skin. Goat’s milk is high in vitamin A, B6 and B12, while it naturally contains a high amount of antioxidant selenium and lactic acid. Both the plain and milk and honey soaps retail for NZ$13·50 each.
   Meanwhile, Stanley Moss has reviewed another very fashionable Parisian hotel—pop over to the main part of the site to see his story on 7Eiffel, located in the vicinity of the École Militaire and Invalides.

MAC’s make-up artists in New Zealand are contributing to the World Aids Day cause in a different way: by painting, gardening, and doing general maintenance to the premises of Positive Women, a local organization helping women with HIV.
   They’ll also spend time with Positive Women members on December 1 and give them makeovers to celebrate the day, while others will participate in collecting on the street in Auckland and Wellington.
   The New Zealand crew will be part of an 1,800-strong, 30-country effort by MAC.
   This is the third year of MAC’s World Aids Day Volunteer Initiative, running from November 28 to December 2 this year. It complements MAC’s Viva Glam products, from which 100 per cent of the selling price (not including sales’ tax) goes to the MAC Aids Fund.
   In New Zealand, funds have benefied Positive Women’s Digital Storytelling, Body Positive’s Rapid HIV Testing campaign, and the INA HIV and Aids Foundation. Further grants of US$50,000 and US$30,000 will be made this December to Positive Women and INA respectively.

Top Lady Gaga film clip directed by Ruth Hogben for the MAC Viva Glam social awareness campaign. Above Lady Gaga in the dress designed by Nicola Formichetti for the Viva Glam social awareness campaign.

MAC has premièred a promotional film for the MAC Aids Fund, starring Lady Gaga, featuring a one-of-a-kind dress, dubbed ‘The Masterpiece’, designed specifically for the campaign.
   Nicola Formichetti, Gaga’s stylist, has collaborated with the iconic singer on the design of the dress, while the film has been directed by Ruth Hogben.
   The film can now be viewed at vivaglam.com and the MAC Facebook page.
   Gaga fans went to vivaglam.com to record messages about HIV and Aids. Selected images were used by Formichetti in the dress.
   So far, Gaga’s Viva Glam campaign has raised $55 million for the MAC Aids Fund. Her goal was to reach a total of $250 million by the time of the XIX International Aids Conference in July 2012.
   In a release, she urged fans to continue supporting the fund. ‘The MAC Aids Fund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister—$26 million to go, little monsters!’

Below Lady Gaga applying MAC Viva Glam Gaga 2 Lipglass on best friend and stylist Nicola Formichetti. Nancy Mahon, Global Executive Director, MAC Aids Fund; Viva Glam spokesperson Lady Gaga; John Demsey, Chairman, MAC Aids Fund; Nicola Formichetti. More clips from the promotional film directed by Ruth Hogben.

Michael Buckner/Getty Images

The Spanish jewellery brand, Carrera y Carrera, has let us know that singer Jennifer López has donned its Tiger ring in white gold with diamonds, at the iHeartRadio Music Festival at the MGM Grand Garden Arena in Las Vegas on Saturday. It says it is the third time López has worn its jewellery, the other two times on American Idol.
   Meanwhile, our friends at Cambodia Fashion Week has announced its confirmed list of designers for CFW 2011. Remy Hou, who will have the largest show with his Engineered by Remy label in the ten-day event, has dressed the likes of John Legend, Justin Bieber and Marlon Wayans.
   In Melbourne, Neisha Smith, with her eponymous, environmentally conscious label Neisha, has released her latest range, Old Skin, New Skin. The collection features 31 one-off garments, produced with zero-waste cutting methods. The offcuts from one garment formed the base structure for the next.
   Neisha, a graduate of Massey University, has constantly looked for ways to bridge the gap between ethics, art and fashion.