[Cross-posted] My friend Edward Talbot (son of fashion designer Helen Talbot), and his friend and business partner Rowan Wernham, launched their Snapr (sna.pr) service today. It’s the ideal way to share geotagged photographs in the 2010s, and I expect these guys to do some great things as Snapr takes off.
   Snapr was the only Kiwi (if not southern hemisphere) venture to show at SXSW’s Accelerator competition this year, and is a perfect example of how New Zealand talent can take on and change the world.
   I foresee Snapr having a big take-up by netizens, especially as we move more into greater smartphone usage, mobile snaps, and augmented reality.
   In their release, Ed and Rowan state: ‘Snapr is a big public channel for people to share what’s happening in their life. We love the idea of a map with crowdsourced photos, you can look in anywhere, discover new people, and find neat things going on.
   ‘Mobile snaps are less about aesthetics, they are an immediate way to show what is going on where you are.’
   The release goes on to describe the service. ‘Photos on Snapr are viewed via a map based interface. Snaps from the same place and time are naturally brought together.
   ‘An iPhone application [a free download] allows users to upload photos, send tweets, and view the map on the go.’
   The founders have their favourite images already grouped on the site, and you can begin to see how it works. Here are Rowan’s, and here are Ed’s.
   While founded in Auckland, this is the sort of business I see starting in Wellington under my mayoral policies: high-tech, creative, even game-changing. It’s where the level playing field allows Kiwis to reach punch well above our weight.

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