Range Rover, Victoria Beckham show new Evoque model
Victoria Beckham was one of the guests at the launch of the Range Rover Evoque, held in conjunction with Vogue at Kensington Palace yesterday.
Beckham, who was announced as the company’s creative design executive, said she was looking forward to working with Range Rover design director Gerry McGovern.
‘I’m incredibly excited to be collaborating with Range Rover. I would like to thank both Phil [Popham, Range Rover MD] and Gerry for giving me such an incredible opportunity. I like to take on a challenge and I’m ready for it,’ she said.
The celebration also marked 40 years of the Range Rover brand. Charles Spencer King envisaged a car that had the off-road capability of the Land Rover, but the comfort of a Rover motor car.
Since then, the Range Rover has grown markedly in size and luxury, to the point where the largest version is wider than a Rolls-Royce Phantom.
The new Evoque is meant to bring Range Rover to a younger audience, more interested in a smaller, sporting vehicle—while generating less than 130 g/km of carbon dioxide.
Both two- and four-wheel drive models of the SUV will be offered.
The video features sound bites from Popham, McGovern and Beckham.
Among the 300 guests were Prince and Princess Michael of Kent, model Erin O’Connor, and presenter Gabby Logan.
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reports: Range Rover, Victoria Beckham show new Evoque model—video http://bit.ly/b88ccD
Trackback by Lucire — July 2, 2010 @ 6.19
RT @Lucire: Range Rover, Victoria Beckham show new Evoque model—video http://bit.ly/dzyPRa
Trackback by Jack Yan 甄爵恩 — July 2, 2010 @ 7.25
Opinion is divided at Lucire HQ on the Range Rover Evoque. @jackyan loves it, Victoria Jones hates it. Your thoughts? http://bit.ly/b88ccD
Trackback by Lucire — July 2, 2010 @ 13.44
[...] Range Rover Evoque, whose launch we covered earlier this year when Victoria Beckham was announced as a design executive for Land Rover, will spawn a five-door model, to be shown at the Los Angeles Auto Show on November 17. [...]
Pingback by Lucire: Insider » Range Rover shows five-door Evoque: videos — November 13, 2010 @ 10.20
[...] the release of this video from Land Rover shows how serious the company is in marketing the new Range Rover Evoque as an ideal Sloane Ranger urban [...]
Pingback by Lucire: Insider » Land Rover demonstrates parking assist on Range Rover Evoque — April 1, 2011 @ 12.19