As hype about Sex and the City 2 begins to build, beauty and technology companies—along with the original book’s author—are beginning to cash in, collaborating on must-have new products, and a must-read prequel.
   The GHD Colour Collection, which launches today, features four brightly coloured straighteners—one for each of Sex and the City’s leading ladies.
   To make it easier to choose just one of the limited-edition straighteners, GHD offers some advice: ‘seek tranquillity like Charlotte with Blue Serenity, crave stylish luxury like Carrie with Purple Indulgence, create desire like Samantha with Red Lust or take Miranda’s lead and make everyone Green with Envy.’
   Each set includes a GHD IV straightener, matching heat-resistant quilted pouch and a sleek black sunglasses-style case.
   The collection will be available in New Zealand from May 11 at approved salons, for a limited time, with an RRP of $369.
   Meanwhile, HP has launched butterfly-patterned laptops as part of a collaboration with the film.
   The brand features in the film, and its HP mini Vivienne Tam notebooks took a fashionable turn as clutches held by models at the Sable & Minx spring–summer show in Auckland this week.
   With perfect timing, the author of the original Sex and the City book, Candace Bushnell, has just published a new book tied in to the franchise.
   The Carrie Diaries, billed as ‘a teen prequel’ to the original book, follows the book, show and films’ star, Carrie Bradshaw (Sarah Jessica Parker), in her senior year at a Connecticut high school.
   A Barnes & Noble synopsis of the book says Carrie falls—hard—for a bad boy until she’s betrayed by a friend and decides it’s time to follow her dreams to the Big Apple.
   Her family background, her evolution as a writer and her early relationships are explored, helping the reader discover why Carrie is the woman she has become.
   The book is set to be followed by another Sex and the City prequel, also set in New York, and was published by HarperCollins late last month.
   Sex and the City 2 opens in US theatres on May 27, and in New Zealand on June 3.—Laura McQuillan

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