Lancôme goes all out with lush Trésor in Love campaign
Lancôme has launched its Trésor in Love fragrance, with a new and very lavish advertising campaign. Below are the first French-language commercial, along with what the French call un making-of. Marking out this commercial is a lush, orchestral score, grander than what we have heard from advertising of late. The third video features a behind-the-scenes look at the score, produced at Studio Davout.
The new fragrance is a younger spin-off of the established Trésor, which has been around in its current form since the early 1990s.
Trésor in Love was developed by perfumers Dominique Ropion and Véronique Nyberg. It features opening notes in bergamot, nectarine, peach and sour pear. Its heart features Turkish rose and elegant jasmine. Its base notes include cedar.
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reports: Lancôme goes all out with lush Trésor in Love campaign http://bit.ly/du9I8E
Trackback by Lucire — April 4, 2010 @ 5.57
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RT @Lucire: Lancôme goes all out with lush Trésor in Love campaign http://bit.ly/a6gzEG
Trackback by Jack Yan 甄爵恩 — April 4, 2010 @ 7.34
[...] and Malle has worked with the famed parfumier Dominique Ropion (who most recently co-developed Trésor in Love for Lancôme) in releasing Property of a Lady. Malle says the fragrance has come from [...]
Pingback by Lucire: Insider » Frédéric Malle’s Property of a Lady launches at Liberty in November — October 26, 2010 @ 12.35