Leonardo DiCaprio highlights TAG Heuer’s climate change efforts

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Leonardo DiCaprio highlights TAG Heuer’s climate change efforts

Filed under: corporate social responsibility, ecology, environment, fashion, globalization, living, Lucire, technology—Lucire staff/11.09

Leonardo di Caprio

From top Tesla’s Elon Musk, TAG Heuer CEO Jean-Christophe Babin and Leonardo DiCaprio. Leonardo DiCaprio and J.-C. Babin with the Grand Carrera Pendulum concept watch. Leonardo DiCaprio, J.-C. Babin and TAG Heuer honorary chairman Jack Heuer. The unique TAG Heuer Tesla Roadster.

Actor Leonardo DiCaprio spoke highly of TAG Heuer’s social responsibility in ﬁghting climate change at an event in Basel, earlier this week at the BaselWorld shows.
TAG Heuer, supporting the NRDC and Green Cross International, launched what it called the Odyssey of Pioneers, a travelling roadshow promoting its timepieces between March and October this year.
Tesla Motors is supporting the promotion, with a special edition of its Roadster. The TAG Heuer Tesla Roadster led the roadshow, which departed from Basel at dawn today.
The Odyssey is planned to be the ﬁrst round-the-world tour by a zero-emission sports car.
DiCaprio said TAG Heuer has a ‘global mission … to protect our planet.’ He commended the company for its donations to NRDC and Green Cross International which, he says, are part of the company’s business model.
He made his support for President Barack Obama publicly known, calling him a leader who understands the necessity of a ‘green revolution’.
At the event, as part of its 150th anniversary, TAG Heuer launched the Grand Carrera Pendulum concept watch, which is the ﬁrst watch without a hairspring, replacing it with magnetic ﬁelds. Over 600 people attended the celebration.

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Trackback by Lucire — March 19, 2010 @ 12.07
RT @Lucire: Leonardo DiCaprio highlights TAG Heuer’s climate change efforts http://bit.ly/bS9Q9o

Trackback by Jack Yan 甄爵恩 — March 19, 2010 @ 13.19
[...] initiatives — he allied himself with watchmaker TAG Heuer last year. The luxe Swiss brand is actively involved in combating climate change by supporting Green Cross International and NRDC, which DiCaprio has praised as part of their [...]

Pingback by DiCaprio Throws His Weight Behind The 2010 Tag Heuer Tesla Roadster « ecorazzi.com :: the latest in green gossip — March 21, 2010 @ 0.24
Didn’t see anything about this on the TAG stand at Baselworld this year. Did I miss it?

Comment by UK Watch Strap — April 1, 2010 @ 19.24
The event itself was on that night only, and, as I understand it, it was held before the main exhibition.

Comment by Jack Yan — April 1, 2010 @ 23.42