SDA Bocconi School of Management has announced its Fashion Entrepreneur Challenge competition, with an intensive fashion management course at its Milano campus as first prize.
   Entrants are encouraged to submit a business plan, whether it is ‘Opening an internet-based fashion business, launching a new line of accessories with a low environmental impact or introducing a new distribution model for the footwear sector,’ says the school. The deadline is April 30, 2010.
   The course includes studies in strategy and branding to help the winner launch their own fashion, luxury or design business.
   In a release, the school states, ‘The competition will reward 15 participants who propose the most innovative and financially viable ideas. The competition is open to individuals or teams composed of a maximum of three people from anywhere in the world. Candidates can upload their applications on a dedicated e-platform. The business plan should include a detailed description of the idea, plus plans for financing as well as the participants’ CV. A three-minute video with the teams’ pitch may also be included.’
   The 15 winners will participate at the course on July 12 and 13.
   The school promises that all participants will receive feedback on their proposal from the selection committee.
   The programme is part of a larger summer school project launched by the Milanese city council.
   For more information, visit summerschool.sdabocconi.it/fashion.html.

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