Adidas gets into the Star Wars mood in Wellington
Adidas kicked off its Star Wars collaboration in Wellington, New Zealand on Friday with a themed party, compèred by DJ Shan.
A selection of the new designs were shown, with a promise of more to come in following weeks. Both limited-edition as well as mass-market items were shown, and classic Adidas Originals track tops and sneakers have been modified to feature scenes and characters from the movies.
Local Star Wars buffs got in to the mood with the Empire outnumbering the Jedis—though I noticed they did not take kindly to my intentionally misplaced quips of ‘Live long and prosper,’ and, ‘Party on, Darth.’
Passers-by loved the vibe and asked to have their photographs taken outside the Adidas store.
Adidas had one of the best spreads on offer from any do I can remember in Wellington, thanks to catering by Oriental Bay restaurant, Beach Babylon.—Jack Yan
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reports: Adidas gets into the Star Wars mood in Wellington, http://is.gd/6vOYc
Trackback by Lucire — January 18, 2010 @ 13.09
put up a few of my cheeky remarks at the Adidas–Star Wars party at @Lucire: http://is.gd/6vOYc
Trackback by Jack Yan 甄爵恩 — January 18, 2010 @ 13.16
[...] This post was mentioned on Twitter by Jack Yan 甄爵恩, Lucire. Lucire said: reports: Adidas gets into the Star Wars mood in Wellington, http://is.gd/6vOYc [...]
Pingback by Tweets that mention Lucire: Insider » Adidas gets into the Star Wars mood in Wellington -- Topsy.com — January 18, 2010 @ 13.18