St John Knits reveals new campaign with Karen Elson
Knitwear label St John has shown the first of its advertisements featuring model Karen Elson, 30, who has replaced Angelina Jolie as the brand’s face.
Elson, who is well known to fashion-watchers, is the wife of musician Jack White.
St John CEO Glenn McMahon said it was time for a break from actresses and blondes, referring to Jolie and St John’s original model, Kelly Gray, the daughter of one of the founders and a former creative director at the company.
McMahon also wanted a model that would not overshadow the brand, which had not been the case with Jolie.
Jolie’s contract with St John had ended amicably in 2008 and there was no controversy, contrary to the reports in gossip magazines.
Photographer Greg Kadel shot the latest campaign.
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LOVES HER!!!
Comment by miss Dom — January 9, 2010 @ 8.47
reports: St John Knits reveals new campaign with Karen Elson http://bit.ly/6QQxOw
Trackback by Lucire — January 9, 2010 @ 8.48
RT @Lucire: St John Knits reveals new campaign with Karen Elson http://bit.ly/4FDSoZ
Trackback by Jack Yan 甄爵恩 — January 9, 2010 @ 8.55
[...] This post was mentioned on Twitter by Jack Yan 甄爵恩, Lucire. Lucire said: reports: St John Knits reveals new campaign with Karen Elson http://bit.ly/6QQxOw [...]
Pingback by Tweets that mention Lucire: Insider » St John Knits reveal new campaign with Karen Elson -- Topsy.com — January 9, 2010 @ 8.57
Ela desbancou a Angelina… http://migre.me/fYlv
Trackback by Priscila Vieira — January 9, 2010 @ 12.59
[...] a celebrity, in this case, Megan Fox, from the Transformers series. While we’ve already featured Karen Elson for St John Knits this week, along with Georgia May Jagger for Versace, Armani has decided it would not be outdone [...]
Pingback by Lucire: Insider » Megan Fox grabs headlines for spring–summer ’10 — January 13, 2010 @ 4.09