Bentley lends its name to skis

« ‘Iranian Cyber Army’ hacks Twitter
» Volvo gives more info on electric C30 hatchback

Bentley lends its name to skis

Filed under: branding, design, living, London, Lucire, technology, travel, Volante—Lucire staff/10.32

Bentley has extended its brand again, this time to hand-made skis from Switzerland.
The skis, poles and ski bag have been created by Zai with input from Bentley’s Styling Studio.
The Zai skis are made in a limited edition of 250 numbered pairs, and début a new type of carbonﬁbre dubbed Zaiìra. The ski poles feature a new technology, ExoGrid, which blends titan and carbon fabric, reducing weight.
The skis are priced at €6,800, Sfr 9,800 or £5,800, and will be available to order from January 2010.

Comments (4)

4 Comments »

reports: Bentley lends its name to skis http://bit.ly/56xKUk

Trackback by Lucire — December 18, 2009 @ 10.48
RT @Lucire: Bentley lends its name to skis http://bit.ly/4qZ9JI

Trackback by Jack Yan 甄爵恩 — December 18, 2009 @ 14.57
RT @Lucire: Bentley lends its name to skis http://bit.ly/4qZ9JI

Trackback by Jack Yan 甄爵恩 — December 18, 2009 @ 20.57
[...] This post was mentioned on Twitter by Jack Yan 甄爵恩, Lucire. Lucire said: reports: Bentley lends its name to skis http://bit.ly/56xKUk [...]

Pingback by Tweets that mention Lucire: Insider» Bentley lends its name to skis -- Topsy.com — December 18, 2009 @ 20.58

RSS feed for comments on this post. TrackBack URL

Bentley lends its name to skis

Related posts

4 Comments »

Leave a comment

	The global fashion magazine December 18, 2009