Lucire The global fashion magazine November 23, 2009 Subscribe to the Lucire Insider feed
Subscribe to Lucire
Lucire home page   Fashion     Volante: travel features and news   Living   Lucire: Insider blog   News headlines   Subscribe to the print editions of Lucire
Shopping   Lucire Community   Lucire Reader Forum     Lucire feedback




Lucire Insider


«
»


SAIC unveils MG 6 fastback at Guangzhou

Filed under: branding, China, culture, design, living, Lucire, media—Lucire staff/11.43

MG 6MG has shown its 6 fastback, the first all-new model developed for the marque since Chinese interests took over the British firm.
   Based around the architecture of the Roewe 550 sedan, which in turn is based loosely on the late 1990s’ Rover 75, the production version of the MG 6 was unveiled at the Guangzhou Motor Show today.
   The car is powered by the same 1·8-litre engine, and the range-topper is a turbocharged model.
   Currently, no plans for export to Europe and the UK have been announced. SAIC, MG’s parent company, says it will be sold within China only.
   The SAIC publicity machine has stressed how the fastback shape was pioneered by the British. While not actually true, it is a way to have Chinese consumers consider a five-door model, in a country where four-door, booted sedans are usually favoured. Europeans generally favour hatchbacks to three-box saloons.
   The fastback claim also ties in to the British image established for the brand by NAC, MG’s original Chinese purchaser, and SAIC, which took over NAC.
   A second new model will also be shown at Guangzhou, presumably a sedan based on the Roewe 350, to slot between the MG 3 SW and the 6.
   A new logo was also unveiled. The traditional octagonal form remains, but the original Morris Garages name also appears as a tagline.
   Bitauto has shots of the car as displayed at Guangzhou.

Related posts

Delicious Digg Facebook Fark LinkedIn Newsvine Orkut reddit StumbleUpon Twitter vk.com Email Print Friendly

2 Comments »

  1. reports: SAIC unveils MG 6 fastback at Guangzhou http://bit.ly/7RXgvn

    Trackback by Lucire — November 23, 2009 @ 11.55

  2. [...] firms who are willing to showcase the true ingenuity of Chinese designers. The latest Cherys, the MG 6, and even the great symbol of Chinese communism, the Hongqi, actually look the part.   [...]

    Pingback by Lucire: Insider» Saab shouldn’t object to a Beijing courtship — December 14, 2009 @ 10.26

RSS feed for comments on this post. TrackBack URL

Leave a comment

 

QR image


 

Lucire Nokia Ovi app

Facebook Lucire Facebook group
Lucire's Twitter page Follow Lucire on Twitter
Vkontakte.ru Lucire Vkontakte group
Add to Del.icio.us Add to Delicious | Digg This Digg it
Add to Facebook Add to Facebook
Click here for a random entry





  • Blogroll
  • Other ways you can interact
  • Enter your email address:

    Delivered by FeedBurner







    Tag cloud


  • [Valid RSS] Blogarama - The Blog Directory Blog Flux Directory Lifestyle Blogs - Blog Catalog Blog Directory BlogRankers.com Fashion Blogs—Blog Top Sites Blog Directory for New York, NY


  • Copyright ©1997–2012 by JY&A Media, a division of Jack Yan & Associates. All rights reserved. JY&A terms and conditions and privacy policy apply to viewing this site. All prices in US dollars except where indicated. Contact us here. Powered by WordPress