Behind the scenes with Sylvie van der Vaart on the BMW hair test

« Cassius shows ’10 campaign visuals
» Elle Macpherson Intimates enters continental European market

Behind the scenes with Sylvie van der Vaart on the BMW hair test

Filed under: celebrity, design, fashion, hair, living, Lucire, media, modelling, photography, publishing, technology, TV—Lucire staff/9.31

At the end of last month, we covered a publicity stunt from BMW, where former Miss Bundesliga Sylvie van der Vaart put two BMW 3er convertibles, separated by 20 years, the hair test. Sitting in a wind tunnel, van der Vaart, arguably Germany’s and the Netherlands’ most famous WAG, had her hair blown about severely when sitting behind the wheel of the 1980s’ model. After having her make-up and hair redone, she got behind the wheel of a modern 3er Cabriolet where the wind, cranked up to 60 km/h barely affected her hair at all.
Although we showed a summary video of the hair test, we have a few more clips from behind the scenes in north München.
We begin with van der Vaart getting collected in the morning in a new 7er-Reihe saloon, and getting prepared for the shoot. There are some more sound bites from her on what she expects from the shoot, getting her hair done for the 2009-model test, and a brief interview with Thomas von Salomon, the photographer.

Comments (4)

4 Comments »

RT @Lucire: Behind the scenes with Sylvie van der Vaart on the BMW hair test http://bit.ly/SURwO

Trackback by Jack Yan 甄爵恩 — November 15, 2009 @ 3.33
RT @Lucire: Behind the scenes with Sylvie van der Vaart on the BMW hair test http://bit.ly/SURwO

Trackback by Jack Yan 甄爵恩 — November 15, 2009 @ 9.33
reports: Behind the scenes with Sylvie van der Vaart on the BMW hair test http://bit.ly/SURwO

Trackback by Lucire — November 15, 2009 @ 9.33
Lucire: Insider» Behind the scenes with Sylvie van der Vaart on … http://bit.ly/7gAlJ

Trackback by zefred — November 15, 2009 @ 12.06