Zhang Ziyi opens Omega’s ﬂagship boutique in Singapore

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Zhang Ziyi opens Omega’s ﬂagship boutique in Singapore

Filed under: branding, celebrity, entertainment, fashion, film, living, Lucire, travel, Volante—Lucire staff/3.11

Cindy Crawford may get in a western audience, but in the east, it’s Zhang Ziyi (章子怡) whom Omega relies on to give it the glamour factor.
The international Chinese ﬁlm star launched its ﬂagship boutique at ION Orchard in Singapore along with the latest Constellation collection on Tuesday. An exhibition for the Constellation range was also launched, running through November 8 in the atrium of ION Orchard.
Zhang signed one Constellation watch box, which, along with its contents, will go to one VIP customer between now and November 30. These customers will be asked to go to the boutique to draw a key. Only one key will open the transparent safe in which the watch is currently placed.
On Tuesday evening, an Omega Constellation Ball was held at the St Regis in Singapore. While Zhang headlined this event, other Omega celebrities—Ivy Lee, Kym Ng and Yvonne Lim—were there. The other guests were a who’s who: MC Samuel Chong, Phyllis Quek, Jaymee Ong, Melody Chan, Randell Tan, Ericia Lee, Zhang Yao Dong, Carole Lin Xiao Pei, Irene Ang and Beatrice Chia.