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Huffer releases limited range for the Warehouse to support Sign On

Filed under: branding, corporate social responsibility, culture, design, environment, fashion, Lucire, media, New Zealand, Zeitgeist—Lucire staff/12.00

Huffer for the Warehouse

New Zealand retail chain, the Warehouse, and iconic Kiwi brand, Huffer, have joined forces with a limited-edition range selling at NZ$29·99. The partnership is part of the Sign On campaign to reduce greenhouse gases: the T-shirts include a swing tag that doubles as a postcard that can be sent in support of the campaign. There will be a run of 10,000 T-shirts.

Comments (5)

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RT @Lucire: Huffer releases limited range for the Warehouse to support Sign On http://bit.ly/uOwkI

Trackback by Jack Yan 甄爵恩 — August 30, 2009 @ 7.24
RT @Lucire: Huffer releases limited range for the Warehouse to support Sign On http://bit.ly/uOwkI

Trackback by Jack Yan 甄爵恩 — August 30, 2009 @ 12.24
reports: Huffer releases limited range for the Warehouse to support Sign On http://bit.ly/uOwkI

Trackback by Lucire — August 30, 2009 @ 12.35
Insider» Huffer releases limited range for the Warehouse to support #SignOn http://bit.ly/11RtFe

Trackback by Greenpeace NZ — August 30, 2009 @ 22.26
has not seen the Huffer TV ad for its Sign On collaboration (http://is.gd/333wx). Someone explain to us how terrestrial TV is effective?

Trackback by Lucire — September 8, 2009 @ 22.49