Jockey ups the sex appeal with Dan and Honor
All Black Dan Carter is a sex symbol among some quarters of the population. Jockey has upped the sex appeal in its latest campaign by including the rugby player’s girlfriend, Honor Dillon. Jockey chief Tim Wheeler has said that Carter is one of the most recognized models the company has used. The campaign runs only in New Zealand, in magazines and outdoor advertising, as the range differs to that sold in other countries.
Related posts
Lucire Facebook group
Follow Lucire on Twitter
Follow Lucire on Pinterest
Lucire Vkontakte group
Add to Delicious
Digg it
![[Valid RSS]](http://lucire.com/images/valid-rss.png "Validate my RSS feed")
[...] launches its new spring–summer 2010–11 New Look collection with its ambassador, newly engaged hockey star Honor Dillon. Jockey claims the New Look range takes its brand beyond its [...]
Pingback by Lucire: Insider » Honor Dillon showcases Jockey range for spring–summer ’10–11 — October 27, 2010 @ 12.47