Denmark launches clothing with high UV protection

Filed under: corporate social responsibility, culture, design, ecology, environment, fashion, health, Lucire, media, society, technology, tendances, trend, TV, Zeitgeist—Lucire staff/9.37

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On April 28, Kræftens Bekæmpelse (the Danish Cancer Society) launched a campaign against skin cancer, opened by Crown Princess Mary. Danish designers have created a fashion range high in UV protection made with sustainable materials. The clothes have been tested for ultraviolet radiation with the UV-801 test at the Institute of Technology, Denmark. The video shows the collection and views from the campaign launch.

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