Maria Sharapova, behind the scenes with her Designer Collection

Filed under: branding, celebrity, fashion, living, London, Lucire, media, modelling, publishing, technology, TV—Lucire staff/12.14

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Complementing our new cover story for today on celebrity endorsements, Maria Sharapova features in videos for her range of cellphone accessories for Sony Ericsson. The Maria Sharapova Designer Collection hits stores worldwide in the third quarter. Below are views from the fashion show in London launching her line, interviews with Miss Sharapova on her inspirations and how daily events shaped them, and designer Lykke Tarsbol discusses the collaboration process with the tennis star and former Wimbledon champion.

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