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Lilly Pulitzer
THROUGHOUT the fashion world, the
Lilly Pulitzer
name stands for the iconic clash of watermelon pink, blue and apple
green patterned, easy-wear designs known for their Palm Beach origins
and inherent, built-in sense of innocence. That was the past. Since
its re-emergence in the early 2000s as a design house of note, Lilly
Pulitzer has gone from strength to strength, expanding into bedding,
jewellery, shoes, and a major expansion of its children and men's
lines. With the spring 2005 collection, however, the design team,
headed by Sandi Davidson (the company's first creative director
and vice-president of fashion design), took it up a notch and added
a subtle sense of heightened sexuality to the line; and wow, what
a difference it made! And what makes it all the more interesting
is the fact that they didn't cannibalize their image of ‘red
states’ innocence in the process of moving the line forward.
 Inspired
by the ‘richness of colour and detail from the vivid landscapes
and architecture of the Mediterranean's Côté d'Azur,’
Ms Davidson and her team savvily combined the new sexy pieces with
the designs we are already quite familiar with to create a collection
that totally kept the converted happy and won them new fans in the
press. Ms Pulitzer's idea of a Mediterranean sun goddess wears flirty
strapless banded dresses, a steamy Soleil Monte Carlo high-waisted
swimsuit guaranteed to get any man hot and bothered, bra-like Seaside
and Teeny Bikini tops paired with palazzo, wide-legged pants, shrunken
polo shirts with sexy bikini bottoms, and a smashing Flower Market
Aïda form-fitting dress.
Classic Lilly designs include the Flower Market
Loretta top and Sandra pant, the pink striped Coastal caftan, the
Mimi sunflower yellow halter dress, the lovely Lucille sweater and
French Garden eyelet Brielle jeans combo, the Awning Stripe Nadalie
shirt paired with pink St Tropez shorts, and the Annie cardigan
paired with the bouclé-plaid Bonjour skirt.
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