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 HAT
BETTER WAY to celebrate the biggest L’Oréal
New Zealand Fashion Week than with the biggest Fashion Week Guide?
In our exclusive LNZFW
supplement, you can download the entire issue as laid out for print,
read about practically every designer who showed and our thoughts,
and some of the extra goings-on: celebrities in the Powder Room,
an interview with milliner Cozmo Jenks, survival tips from fashionistas,
plus Briar Shaw’s exclusive Lucire shoot, which débuted
here on the web site on October 17.
There are in-depth reports on Zambesi, Nom D,
World, IPG, Doris de Pont and Sabatini
White, plus daily coverage that beats any daily coverage you’ll
find elsewhere.
No other publication puts you this close to the Saben-bag-donning
A-listers in the front row, from where Lucire observed the
first autumn–winter ’04 collections in the world.
You’ll need Adobe
Reader or Acrobat Reader to view our ebook, which comes as a
72 dpi, 52 pp. full edition or 100 dpi individual sections. The
best thing is, this supplement is all free as part of our support
of L’Oréal New Zealand Fashion Week.
| The how and why of the Supplement
| Jack Yan |
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ABOVE:
Media unite: Jack Yan—who did get “leied” during
Fashion Week—is interviewed live on Sky Channel 9 on
Day 1 by Francesca Rudkin. Photograph courtesy L’Oréal
Paris.
IN OUR SIX YEARS, we have received
countless requests for a print copy of Lucire. We always
knew we had the skill—but it was a case of finding the
opportunity. L’Oréal
New Zealand Fashion Week, where Lucire is official
internet partner, afforded that.
This year, Sky Television
launched a live TV channel (Channel
9), on which LNZFW featured
throughout the week. The catwalk shows and interviews from
the L’Oréal Paris Powder Room were all covered,
making the hourly reporting
| Lucire
would instead provide the best, most in-depth coverage
of any media outlet in the world for LNZFW |
that we pioneered less important, particularly in a country
where media access is arguably greater than anywhere else
I have been to.
I asked our team to not sacrifice quality for speed,
and take a different route this year. Lucire would
instead provide the best, most in-depth coverage of any media
outlet in the world for LNZFW,
and by making use of the web, to go to press before our print
magazine colleagues. We would, however, provide more depth
than our newspaper colleagues.
With regular contributor Carolyn Enting,
fashion editor of The Dominion Post, and a
photo shoot by Briar Shaw that originally débuted here
on the site two weeks ago, we came up with an online LNZFW
supplement that has more than just catwalk reviews but a bit
about “sights and sounds”.
I believe web journalism has found a good
niche between TV and print on
this occasion and as the media converge, expect to see cooperation
with television to provide our users a multimedia experience.
The ebook is really a PDF
or Acrobat file, but we found too many questions over what ‘PDF’
was. Using Adobe Acrobat, we turned 2 Gbyte worth of PostScript
file into a 2·7 Mbyte, 72 dpi edition. With the large
installation base of Adobe Reader and Acrobat Reader, it proved
the best format, to show that Lucire did indeed have
print technology that could exceed that at many of our rivals.
We did target 48 pp. but advertising demand saw that rise to
52 pp., a number which we would not have adopted in print, but
the web allows certain exceptions not determined by a printer’s
paper sheet sizes and press requirements. There could have been
more advertising from companies that conflicted with LNZFW
sponsors.
Will there be more? I hope so. If reception
proves positive—and early indications from New Zealand
and from some readers support that—we can repeat this at
other fashion weeks, or at special events. •
Jack Yan is founding publisher of Lucire.
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L’Oréal
New Zealand Fashion Week official site
For daily reports during LNZFW, see FashioNZ at www.fashionz.co.nz
Acknowledgements
L’Oréal Paris
Julian Andrews/Jones Publishing Ltd.
Deutz
Elle Macpherson Intimates
JY&A Media
JY&A Consulting
Peugeot New Zealand
Panos Emporio
Pieter Stewart/LNZFW
Cathy Campbell Communications
Zambesi
Trelise Cooper
Nom D
World
Nova Models
Anya Renzenbrink
WRC
Process
Jane Torrance and Anna Calver/Pead PR
Tony Hope/Stretton Clothing
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Lucire–LNZFW
November 2003 supplement, full edition (72 dpi, 2·7
Mbyte)
Right-click to download; click to read
Contents
Cover, welcome, contents’ pages, staff list, contributors’ list (100 dpi, 484 kbyte)
Right-click to download; click to read
Day 1
Selector, Leiana Rei, Overstayer, Sharon Ng, Tango, Barbara Lee,
Sakaguchi, Caroline Moore, Vertice, Vamp, High Society, State of
Grace, plus special reports on Zambesi and World (100 dpi, 1 Mbyte)
Right-click to download; click to read
Day 2
Insidious Fix, Holic, Annah Stretton, Madcat, RJC,
Nicholas Blanchet, Saga Soulo, with special report on Nom D (100
dpi, 777 kbyte)
Right-click to download; click to read
Day 3
Catch, Paula Sim, Glory, Jane Rhodes, Roisin Dubh, Miranda Brown,
Angeline Harrington, Sabatini White, plus special reports on IPG,
Trelise Cooper and Doris de Pont (100 dpi, 1·2 Mbyte)
Right-click to download; click to read
Day 4
Sidewalk, Zýa, Cybèle, Ngati Babe, Alan Mok, Alma
Joung, Avissuar, Ink'd, Helen Talbot, Kristen, IDXU,
Liz Mitchell, Karen Walker; plus our regular ‘It’s What
We Wear’ column featuring Moochi and Leiana Rei (100 dpi, 649
kbyte)
Right-click to download; click to read
Exclusive shoot and Lucire Living
Briar Shaw’s ‘Winter takes all’, Cozmo Jenks interview
by Carolyn Enting, Life/Style column on DesignObject, L’Oréal
Powder Room, fashionistas’ survival guide
(100 dpi, 2 Mbyte)
Right-click to download; click to read
Lucire Living only
Cozmo Jenks interview by Carolyn Enting, Life/Style column on DesignObject,
L’Oréal Powder Room, fashionistas’
survival guide (100 dpi, 700 kbyte)
Right-click to download; click to read
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Copyright ©2003 by JY&A Media, a division of Jack Yan & Associates. All rights reserved.
Your
most comprehensive guide to L’Oréal New Zealand Fashion
Week begins here, from the event’s Official Internet
Partner, Lucire
@